Our brand journey
Here at Daniel Overton Goulding we recently underwent a much needed transformation and went through a redesign of our logo and visual identity. While it signals a new more focused vision for the company, it's business as usual here at the Onehunga and Pukekohe offices.
While we wanted a refresh we also wanted to maintain a small sense of the old internal DOG identity, this was done by literally deconstructing our acronym 'DOG' and creating an abstract system of lines and circles to show a new direction, while still harking back to our history.